TVFiends

Cable, satellite and Telco operators reluctant to up resources to facilitate wider user adoption of on-demand video entertainment, analyst says.  Mainstream consumers remain indifferent about TV Everywhere, due in part to cautious efforts by media companies and cable, satellite and telecommunications operators to educate subscribers about accessing content on demand over the Internet through connected devices, an analyst said.  Just 20% of pay-TV subscribers were aware of TV Everywhere provided by their operator in the first quarter of 2012, with 53% of those subscribers using the service at least once a month, according to data presented in a June 21 webinar by Parks Associates.  TV Everywhere is a platform designed to attract and retain pay-TV subscribers in an era of competing (and less expensive) over-the-top alternatives such as Netflix, Hulu, Google Plus and Amazon Prime.  “Is anybody watching these [TV Everywhere] services? Do they even know that these services are available?” asked Parks senior analyst Brett Sappington. “What we found is that by and large the answer is no.”